Environmental Visual Rhetoric

This picture was retrieved from http://loveplantlife.com/2010/07/before-its-too-late/ It is an example of visual rhetoric, meaning that it "emphasizes images as sensory expressions of cultural meaning, as opposed to purely aesthetic consideration" (Wikipedia).  This image in particular depicts a forest experiencing deforestation, but the pattern of the lungs emphasizes that deforestation of the world's last forested areas, particularly the rainforests, will impact the individual in terms of the overall air quality and subsequent health complications.  This picture, obviously created or edited on a computer, is just one example of how technology is being used to help provoke environmental action.  This image can then be spread through blogs or other social media, allowing the WWF to gain notoriety, thereby increasing the awareness that the environment needs help "before it's too late."